Develop and Implement SEO Strategies: - Lead the development and execution of comprehensive SEO strategies tailored to the e-commerce industry. - Conduct thorough keyword research to identify high-value opportunities for organic traffic growth.
On-Page and Off-Page Optimization: - Optimize product pages, category pages, and other key elements of the website for search engines. - Implement effective link-building strategies to enhance the websites authority.
Technical SEO: - Conduct regular technical SEO audits to identify and resolve issues affecting website performance. - Collaborate with the development team to implement SEO-friendly site enhancements.
Content Strategy: - Work closely with the content team to ensure the creation of high-quality, SEO-optimized content. - Develop and implement content strategies that align with SEO goals and user intent.
Analytics and Reporting: - Utilize tools such as Google Analytics, SEMrush, and others to monitor and analyze website performance. - Prepare and present regular reports on key SEO metrics, trends, and opportunities.
Stay Updated on SEO Trends: - Stay abreast of industry trends, algorithm updates, and emerging technologies in the SEO space. - Recommend and implement adjustments to strategies based on evolving best practices.
Competitor Analysis: - Conduct regular competitor analysis to identify opportunities and areas for improvement. - Benchmark the companys SEO performance against industry peers.
Qualifications: -
Any degree or a related field.
- In-depth knowledge of SEO best practices, algorithms, and ranking factors.
- Experience with SEO tools such as Google Analytics, SEMrush etc.
- Strong analytical and problem-solving skills.
- Excellent communication and collaboration skills.
